SOLT Update 01 July 2022

West End LIVE

Thanks so much to all of the shows that took part in West End LIVE last weekend. The event was a huge success, with 50+ performances and over 1,000 performers, crew and creatives involved. Despite train strikes, over 55,000 fans flocked to Trafalgar Square across the weekend.

Press coverage included ITV London News, BBC Radio London, the i newspaper, Time Out, MoneySavingExpert, MyLondon, The Resident and dozens of other national, local and theatre industry titles. Overall, the West End LIVE and Official London Theatre social channels had a reach of over 7m across the weekend, and gained over 8,400 followers. 

You can catch-up on performance videos (which have nearly 1m views already!) on the Official London Theatre YouTube channel.

Kids Week

We have now sold over 150,000 tickets in Kids Week, which is 14% up on 2019. We have lots more marketing and comms planned, including a Waterloo Gallery takeover to promote Kids Week from 18 July for two weeks and OOH advertising around the Imax near Waterloo.

Please do share content with us via news@soltukt.co.uk so we can shout about your shows. If you would like to do more to our owned audiences, do consider booking e-marketing slots or solus’ with Tony and we can help you reach a wide audience through remarketing and demographic / interest targeting through paid social media and YouTube advertising – please contact Megan to discuss.

Only In The West End summer campaign

We continue to work with the Central London BIDS on their Only in the West End summer campaign, showcasing the best in London culture, hospitality, fashion and more to encourage visitors to the capital. As part of this campaign, which has already secured 143 pieces of coverage, we are continuing to help facilitate a variety of national and international press trips, ensuring that theatre is a central part of journalists’ experiences. Thank you to everyone who has so far provided press tickets and other theatre experiences for these trips – we will be in touch with you directly with any future requests.

Let’s Do London campaign

Please find here a link to the GLA’s evaluation report on last summer’s Let’s Do London campaign.  

The report includes fantastic case studies, insights, anecdotes, images as well as important details of the impact from across the 10-month programme of events and activities supporting London’s recovery from the pandemic. 

SOLT received funding from the campaign to run our Performance by Rankin project, our Kids Week programme of activities in Leicester Square, and activity around our New Year Sale, and we’re delighted to have contributed to the success of the campaign.

Internship Opportunity

Grace PR are looking for an enthusiastic intern to assist the managing directors across a busy and varied arts and entertainment client base.

The successful candidate will be informed about theatre and the wider arts and culture sector as well as being familiar with a variety of media outlets and bloggers and influencers. This role is perfect for someone who is looking to gain invaluable experience and exposure to the world of Arts PR.

To apply, send your CV, cover letter and availability to Chloe and Laura.

Deadline for applications: 10am on Monday 4 July 2022.