West End LIVE
Thanks so much to all of the shows that took part in West End LIVE last weekend. The event was a huge success, with 50+ performances and over 1,000 performers, crew and creatives involved. Despite train strikes, over 55,000 fans flocked to Trafalgar Square across the weekend.
Press coverage included ITV London News, BBC Radio London, the i newspaper, Time Out, MoneySavingExpert, MyLondon, The Resident and dozens of other national, local and theatre industry titles. Overall, the West End LIVE and Official London Theatre social channels had a reach of over 7m across the weekend, and gained over 8,400 followers.
You can catch-up on performance videos (which have nearly 1m views already!) on the Official London Theatre YouTube channel.
We have now sold over 150,000 tickets in Kids Week, which is 14% up on 2019. We have lots more marketing and comms planned, including a Waterloo Gallery takeover to promote Kids Week from 18 July for two weeks and OOH advertising around the Imax near Waterloo.
Please do share content with us via firstname.lastname@example.org so we can shout about your shows. If you would like to do more to our owned audiences, do consider booking e-marketing slots or solus’ with Tony and we can help you reach a wide audience through remarketing and demographic / interest targeting through paid social media and YouTube advertising – please contact Megan to discuss.
Only In The West End summer campaign
We continue to work with the Central London BIDS on their Only in the West End summer campaign, showcasing the best in London culture, hospitality, fashion and more to encourage visitors to the capital. As part of this campaign, which has already secured 143 pieces of coverage, we are continuing to help facilitate a variety of national and international press trips, ensuring that theatre is a central part of journalists’ experiences. Thank you to everyone who has so far provided press tickets and other theatre experiences for these trips – we will be in touch with you directly with any future requests.
Let’s Do London campaign