Back in 2020, Freelancers Make Theatre Work was launched with a huge social media awareness blitz!

Thousands of freelancers posted pictures of themselves on social media to show the world what a diverse community it takes to put on a show by holding up a card stating their role within the industry and the hashtag #FreelancersMakeTheatreWork, highlighting the 70,000+ freelancers who had been left with no support due to the COVID-19 pandemic.

Over the following days, weeks and months, we shared them across our own platforms, supplied them to press and media outlets and even projected them onto the side of the Houses Of Parliament.

3 years since the start of the pandemic in the summer of 2023, we had shared over 5,000 images (a selection of which are on this page) and the #FreelancersMakeTheatreWork photo campaign had been seen by over 20million people!