Donations to performing arts organisations in the UK from individuals have fallen by 63% in the last six months, compared to the same period last year – data analysis from Purple Seven and TRG Arts has revealed.
- Data from 288 CRMs shows that the impact on ticket sales from COVID-19 not only continues but worsens.
- During the six months since venue closure in North America ticket revenues have fallen by 84% and in the U.K. by 91% compared to the same period in 2019.
- Despite strong performance at the start of the pandemic, funds raised from individual giving have declined by 24% in N.A. and 63% in the U.K. from the equivalent 2019 period.
- If venues were to be able to fully re-open around Christmas and the new year, many would struggle to make up for current low advance sales for these months.
- The picture for March 2021 and beyond looks brighter, but this will only remain the case if organizations can confidently invest in marketing activities to build on strong long-term advance sales.