The below correspondence is posted here by kind permission from the Society of London Theatre

The Society of London Theatre (SOLT) is an organisation that works with and on behalf of their Members to champion theatre and the performing arts.

Find out more about SOLT and visit their website here.

Building a relationship with your local MP
As yesterday’s Budget showed, politics at Westminster and beyond can have a big impact on our sector. Building a relationship with your local MP can be extremely beneficial to you and your organisation and can help to compliment SOLT / UK Theatre’s advocacy work at a national level.

Our most recent blog post explains the benefits of having a good relationship with your local elected representative(s) and some tips on how best to engage with Parliamentarians over the coming months. Members can access a draft letter from the Advocacy pages on the SOLT and UK Theatre websites and can also contact our Public Affairs team for advice and guidance on political engagement.

Safety for Women in Theatre – Guidance
In light of recent discussions around women’s safety and in recognition of the fact that many theatre workers are travelling at night in an unfamiliar area, SOLT and UK Theatre have produced a guidance note to signpost resources and information for both individuals and organisations. Download the guidance note.

Job Alert! SOLT / UK Theatre are recruiting a Data Analyst
We have created the new role of Data Analyst to assist us with the analysis and interpretation of data around sales, audiences, workforce and the theatre economy. In their role, the Data Analyst will analyse and interpret data, identifying trends and themes and present their findings in a clear and accessible way to assist us internally with our communications and lobbying, and to provide information for our membership to assist them with their business planning. Deadline for applying is Wednesday 15 November.

Please forward this to anybody who you think might be interested in applying for the position. For more information and how to apply, please visit here.

London Tourism Trends – London only
Please find information on the latest tourism trends from London & Partners in this presentation.

Reminder: New Year Sale – SOLT Members Exclusive
If your show would like to participate in the New Year Sale and you haven’t already submitted a participation form, please do so before the end of this week.

New Year Sale has a loyal returning audience as a result of us running the promotion for many years. This year we will be increasing our marketing to reach new audiences by maximising the opportunities for additional promotion through our Performance project with Rankin – Celebrating theatre #BackOnStage. A major highlight will be a takeover of the Piccadilly Lights on 7 December with a big press moment to link into the on-sale.

Campaign includes:

  • Enhanced support from Mastercard during the 2 weeks of their priority booking period.
  • Increased promotion from our ticketing partner See Tickets.
  • Working with new travel partners to encourage domestic tourism as part of the Performance by Rankin project.

Please complete the form here. We will be sharing exactly how we can support your specific show once you have filled in the form. Any questions, please email

London Eye Christmas Project
The London Eye is planning a Christmas consumer activation which will celebrate the return of London’s world-leading entertainment industry for the 2021 festive season. 

A series of ‘pop-up’ performances from London’s top Christmas shows will surprise and delight guests on the London Eye taking place across a week. The activity is due to take place during w/c 13th December with exact dates and times TBC.

The project is designed to promote London’s top Christmas shows and a comprehensive PR and Marketing campaign will highlight each of the shows taking part.

If you would be interested in taking part and would like to find out more detail please email

Job Opportunity: Junior Publicist – Theatre Department at Premier
Premier Theatre Department is looking for a Junior Publicist to join the team.
Please find the full job description here. Please send applications to by 5 November.




Coronavirus Recovery Guidance

Wellbeing and mental health support for you and your staff

Jobs & careers in the sector