The below correspondence is posted here by kind permission from the Society of London Theatre
The Society of London Theatre (SOLT) is an organisation that works with and on behalf of their Members to champion theatre and the performing arts.
SOLT / UK Theatre Response to Plan B Certification Call for Evidence
SOLT / UK Theatre submitted their response to the Plan B Certification Call for Evidence earlier today. The submission can be downloaded here.
Should you wish to submit your own response to the call for evidence you can do so here before 11:45pm this evening.
DIT Export Support Service
The Department for International Trade (DIT) launched the Export Support Service last Friday. This provides access to one-to-one advice via a new phone and online service. From queries around rules of origin, to guidance on recognising professional qualifications and entering new markets, the Export Support Service will provide a single point of contact.
New Arts Minister at DCMS
Lord Parkinson of Whitley Bay has been appointed as Minister for Arts at DCMS. SOLT & UK Theatre have asked for a meeting with the new Minister so we can introduce him to the priorities of our members.
PERFORMANCE, RankinLIVE x West End Theatre
Further details were announced on Friday for our project with photographer Rankin. Produced in partnership with the Mayor of London as part of the #BackOnStage campaign, the project includes an ambitious programme of live shoots, a city-wide exhibition, ground-breaking interviews, a book launch and a charity auction – all in celebration of the capital’s world-leading theatre industry and its pandemic recovery, and in support of Theatre Artists Fund and London youth homelessness charities.
There have been 30 pieces of press coverage so far with an estimated 474k online views. Coverage includes The Telegraph, The Herald, Sunday Express, Yahoo, and Time Out.
You can read more and check out the exclusive first shots from the project here.
Our e-marketing calendar is extremely busy at the moment and will continue to be in the run up to Christmas, so if you’d like to book in an email or newsletter slot to advertise your show, we recommend doing so as early as possible! For bookings or to request prices and e-marketing stats, contact email@example.com or firstname.lastname@example.org
Our best engagement rates are a result of:
- Promoting a special offer
- Targeted data (example here)
- Running a competition (example here)
- ‘Shows opening’ / ‘Shows to see’ emails highlighting low prices (example here)
- ‘On sale now’ / ‘Last chance to see’ messaging (example here)
To have access to most of the above, you need to be selling with Official London Theatre.
Official London Theatre YouTube channel
We have nearly 180,000 subscribers on our YouTube channel and our views and engagement are continuing to rise after the buzz of West End LIVE (with videos from the event at nearly 2 million views already), making it a great time to maximise our reach. Exclusive content such as backstage vlogs are performing very successfully, reaching on average 13,000 views and a high level of engagement. If you would like to chat about any videos, please email email@example.com.
SOLT Box Office Advances – SOLT Members’ Exclusive
Please find the latest SOLT advance figures in the Members’ Area here. Please note that these reports are strictly confidential and should not be shared outside of your organisation. Today we have added links to download a Q3 summary of attendance and revenue, including a genre breakdown.