The below correspondence is posted here by kind permission from the Society of London Theatre

The Society of London Theatre (SOLT) is an organisation that works with and on behalf of their Members to champion theatre and the performing arts.

Find out more about SOLT and visit their website here.

IMPORTANT ACTION: COVID-19 & Theatre: Fill in our one year on survey
Please remember to complete our latest survey to measure the impact of Covid on our sector one year on from theatres closing. Questions in here will allow us to track the impact from the first survey (March 2020) and the 6 Months on survey (October 2020). This survey also has specific questions in relations to the roadmaps for reopening and the announcements made in the Budget last week.

It is to be completed by the self-employed and organisations. Questions are to be completed by one person in your organisation to avoid duplication. Please confer with your colleagues if necessary. You can download the questions here first to discuss with them.

The deadline is 23.59 Thursday 11 March. This short window is because it couldn’t be sent out until after the Budget, but needs to be back in time so we can analyse and then use the data in the 16 March campaign.

Email if you have any questions.

Webinar: Consumer Trends in UK Theatre & Leisure Attractions – Monday 22 March, 4.00 to 5.00pm
SOLT & UK Theatre present a webinar from BVA BDRC exploring the latest consumer attitudes and behaviour trends in the UK Theatre & Leisure Attractions Market. They will present findings from field work conducted in early March 2021. This session is for Producers, Executive Directors, and Marketing and Communications teams.

Register your free place.

REMINDER: 16 March
We have had a fantastic response to the campaign around 16 March so far and we will be releasing videos from high-profile talent every day this week. Please see the videos that have been released so far here. Additional videos to be released include Anne-Marie Duff, Ruth Madeley, Ariyon Bakare, Jessie Mei Li, Olivia Williams, James Norton, Juliet Stevenson and Benedict Cumberbatch.

Please can we ask that you and the casts of your shows participate in our selfie campaign, using the relevant hashtags. Full details can be found in the PDF here, which you’re welcome to share with contacts (not publicly / via social media please).

Press coverage secured so far includes BBC Breakfast on 16 March; Radio 4 Front Row; ITV News; The Stage; Radio 4 PM; Evening Standard; Times; Sunday Times; Daily Telegraph; Daily Express; FT; Magic Radio; Reuters, and PA. If you are doing any press in the run up to 16 March, please let Emma and Eva know to ensure you’re fully briefed.

REMINDER – Register for our upcoming Webinars
We have a new set of webinars scheduled for this month. All details and registration links below: 



Coronavirus Recovery Guidance

Wellbeing and mental health support for you and your staff