The below correspondence is posted here by kind permission from the Society of London Theatre

The Society of London Theatre (SOLT) is an organisation that works with and on behalf of their Members to champion theatre and the performing arts.

Find out more about SOLT and visit their website here.

April round-up

Please download our slides showing how we supported your shows last month. 

SOLT Summer Campaign

Please download our deck outlining the PR and campaigns taking place this summer. Please do ensure that your shows get involved in the various opportunities.


The Ultimate Trip To Broadway/West End Prize Draw

We are working in collaboration with the Broadway League to run a prize draw on both sides of the pond for theatregoers to win a trip to Broadway/West End. We will be using this as a way to collect both local and international remarketing and opt-in data.

Shows can be involved by offering tickets and an experience i.e. meet and greet. Those involved will also get press and content coverage when the trip is taken by the winner.

Please contact to discuss.  

9-15 May 2022 is Mental Health Awareness Week

SOLT & UK Theatre want to ensure those who work in the theatre industry know what support is available to them. Please share our available resources with your networks:

  • Theatre Helpline – Free, independent and completely confidential phone and email service available 24/7 to those in the theatre industry.
  • will point you in the right direction if you’re unsure where to reach out to for support.
  • Theatre Means Business – An online platform that offers ten free recorded webinars (five for everyone, five for managers) around the theme of mental health and wellbeing.
  • Mental Health First Aid in the Performing Arts training course on Tuesday 6 December 2022 – Increase your confidence and skills to provide support for those experiencing psychological distress on a first aid basis. By the end you’ll be a qualified Mental Health First Aider. Book here