Responses gathered in January 2021 to the Culture Restart Audience & Visitor Tracker research by the Insights Alliance (Indigo Ltd, Baker Richards and One Further)

Confidence levels among theatre audiences have hit an “inevitable low point”, with social distancing and vaccination now more important than ever to potential ticket buyers, according to new research.

A combination of factors such as extended national lockdowns, theatres remaining closed and the emergence of new Covid-19 variants are fuelling this dip in confidence, researchers conducting the latest round of an extensive audience survey said, but predicted this was “unlikely to be a permanent drop”.

Read the full report here.